AI for Digital Marketing: Transform Your Marketing Strategy
Master the powerful intersection of artificial intelligence and digital marketing. Learn to leverage AI for targeting, content creation, analysis, personalization, and campaign optimization.
By: Technovate Academy
Course Overview
8 Comprehensive Modules
From AI fundamentals to advanced applications in digital marketing over 6-8 weeks
Ideal For Multiple Audiences
Designed for marketing professionals, entrepreneurs, students, and anyone interested in AI marketing
Flexible Delivery
Online, in-person, or hybrid options with 2-3 sessions weekly (1.5-2 hours each)
Practical Application
Culminates in a capstone project building an AI marketing strategy for a real brand
What You'll Learn

AI Strategy Integration
Build complete AI-enhanced marketing plans
Tool Mastery
Leverage AI platforms for content, SEO, social & email
Data-Driven Insights
Analyze behavior with AI analytics platforms
Marketing Automation
Streamline workflows and eliminate repetitive tasks
AI Fundamentals
Understand key concepts: ML, NLP, and automation
Content Creation with AI
Blog & Ad Copy Generation
Learn to prompt AI tools to create compelling marketing content that converts while maintaining your brand voice and style. Balance AI efficiency with human creativity.
Industry-Leading Tools
Get hands-on experience with ChatGPT, Jasper, Copy.ai, and Grammarly to understand the strengths and limitations of each platform for different content needs.
Ethical Considerations
Navigate the complex landscape of AI content authenticity, addressing originality concerns, disclosure requirements, and maintaining brand integrity.
Analytics & Customer Insights
Collect
Gather cross-channel customer data using AI-powered platforms
Analyze
Apply machine learning to identify patterns and predict behaviors
Segment
Create dynamic audience groups based on AI insights
Target
Develop personalized campaigns for each segment
AI-Powered Marketing Channels

Email & CRM
Personalize at scale with AI-driven email sequencing and dynamic content
  • Mailchimp
  • ActiveCampaign
  • Klaviyo

Social Media
Optimize ad targeting and content scheduling with AI insights
  • Meta Ads AI
  • LinkedIn Insights
  • Hootsuite AI

SEO & Search
Enhance visibility with AI-powered keyword and content optimization
  • SurferSEO
  • Clearscope
  • SEMrush AI
Ethical Considerations
Privacy Protection
Understand how to leverage AI marketing while respecting consumer data rights and regulations like GDPR and CCPA. Learn ethical data collection practices that build trust.
Transparency & Disclosure
Develop frameworks for appropriately disclosing AI usage to customers, particularly with AI-generated content and automated interactions like chatbots.
Avoiding Algorithmic Bias
Identify and mitigate potential biases in AI marketing tools that could lead to unfair targeting or discriminatory outcomes in your campaigns.
Capstone Project: Applied AI Marketing
Select Brand or Product
Choose a real or fictional company to develop an AI-enhanced marketing strategy for, identifying current challenges and opportunities.
Design AI Toolchain
Select and integrate appropriate AI tools for your chosen brand's specific marketing needs across content, analytics, and automation.
Create Campaign Strategy
Develop a comprehensive marketing plan leveraging AI for targeting, personalization, and optimization with measurable KPIs.
Present & Receive Feedback
Share your strategy with peers and instructors to refine your approach and prepare for real-world implementation.
Register Now For Exclusive Discounts
Early registration unlocks 30% off our comprehensive AI marketing curriculum.
Limited spots available for our next cohort starting next month.
Priority Access
Get first choice of preferred class schedules and workshop sessions.
Bonus Resources
Receive exclusive AI marketing templates and tool credits worth $250.
Career Support
Join our alumni network with dedicated mentorship opportunities.
Use code AIMARKETING24 before June 30th to transform your marketing career.
Click Here To Register

Technovate Academy

Contact Us - Get in Touch with Technovate Academy Doha Qatar

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